Ruihong Cai (Belinda)

Hi, I'm

Belinda.

A global strategist navigating the intersection of Economics, Development Studies, and International E-commerce. From UCL to HKU, I deconstruct complex problems with data and deliver solutions with aesthetic precision. A dancer, a hiker, and a trilingual connector across three continents — currently shaping the future of cross-border commerce as an Industry Strategist at TikTok Shop.

Download CV Continue

02 / Experience

Global thinking.
Data-driven growth.

I'm a strategist with a rare blend of analytical rigor and creative execution. From crafting industry-level B2B solutions at Yonyou to driving million-RMB livestream GMV at Gaotu, I've built a track record of turning insights into impact.

At ByteDance, I progressed from TikTok Live SEA product operations — writing PRDs that onboarded 558+ agencies — to my current role as TikTok Shop Industry Strategist, where I shape cross-border e-commerce strategy at the frontier of global retail.

I don't just analyze markets — I build the systems that move them.

🎓

2022.09 — 2025.07

BSc Economics

University College London (UCL)

🏢

2023.06 — 2023.10

New Media & B2B Industry Solutions Ops

Yonyou Group

🎬

2025.04 — 2025.08

E-commerce Livestream Operations

Gaotu Education

🎓

2025.09 — 2026.11

MSc China Development Studies

The University of Hong Kong (HKU)

🚀

2025.12 — 2026.03

Agency Ops — TikTok Live Vietnam

ByteDance

●

2026.03 — Present

Industry Strategist — TikTok Shop

ByteDance

Data Analysis E-commerce Strategy Product Operations Live Streaming Cross-border Commerce Industry Research Community Building Content Marketing Growth Strategy

03 / My Journey

Every step, a story.

UCL · London

BSc Economics

London Calling

Three years in London turned me from a kid who relied on her parents into an independent adult. Economics trained me to think with data, while colliding with different cultures widened my worldview. UCL taught me more than knowledge — it taught me independence and inclusion.

Yonyou · Beijing

New Media & B2B Ops

First Taste of B2B

My first dive into the enterprise software world. I realized how complex and fascinating B2B can be. From writing PRDs to cross-team collaboration, this experience taught me: good products need logic, but even more, they need customer-centric thinking.

BlueFocus · Beijing

Marketing & Creative

Creative Furnace

Ad agency pace hit me for the first time — the power of marketing creativity. Every campaign is countless details polished to perfection. Here I learned to keep creativity and execution alive under deadline pressure.

Gaotu · Beijing

Livestream E-commerce

Livestream Battlefield

Livestream e-commerce taught me what "pressure = motivation" really means. From scratch to million-RMB GMV, I learned to make calls in fast pace, and felt for the first time the thrill and responsibility of data turning directly into revenue.

HKU · Hong Kong

MSc China Development

Pearl of the Orient

Hong Kong gave me a whole new lens to observe China's development. HKU's academic vibe mixed with HK's multicultural energy helped me find my own place and direction between Eastern prosperity and Western order.

TikTok Live · SEA

Agency Operations

Cross-Border Friends

My TikTok Live days introduced me to friends from across SEA. Cross-cultural collaboration taught me: language isn't the barrier — sincerity is the bridge. 558+ agencies onboarded? That was our collective win.

TikTok Shop

Industry Strategist

Strategy Frontlines

The leap from execution to strategy. I'm now looking at cross-border e-commerce from a higher altitude. Every industry call is a bet on trends — this is where I blend data analysis and business instinct into one.

← 滑动查看更多 →